TOPIC: Business List - Geographics
To add the geographic area you would like to target expand the Geographic Area section.
Once expanded you will be presented with the option to choose your search type:
- Geographic Search - chosen by default, allows one to search by geographic criteria like zip code, city, county, MSA or state
- Radius / MAP Search - allows one to enter a house number and zip code and search by radius or by plotting on a map
- Zip Code – Input the zip codes to be targeted in the open fields. You may enter one zip code at a time and/or a range of zip codes.
- City – Begin by selecting the state to be targeted. A listing of cities within the selected state will appear and may be moved into a third box of final selections.
- County – To search by county, first select the state to be targeted. A listing of counties for the respective state will appear and selected counties may be moved to a third box.
- Metropolitan Statistical Area (MSA) – Choose which MSA you would like to target via the drop down box provided.
- State - Choose which state you would like to target via the drop down box provided.
You may only choose ONE geographic criteria at a time. Once you click onto another criteria you will be warned that your previous selects will be cleared.
Radius / MAP Search
Once you choose to do a radius / map search you will be presented with a house number and zip code entry fields:
Enter House Number: You must match the house number exactly to return a result. If the address is 405 West Nebraska Street you should enter 405.
Once you click NEXT a pop-up box will appear with your Radius Search Records (see below). If a result has been found you will select that result and click Continue. If not you will need to Cancel the popup and retry your search.
Once you have a result you will have the choice to do a radius search for records around that address OR to view a map with that result plotted with the ability to plot areas around that to target:
- Radius – To target prospects within a certain radius of a set point, choose the distance from the primary address that will be included in the search. Distance will be measured in miles and will create a circle around the primary address with a radius of the selected distance.
- Map – For advanced targeting, choosing map will open a mapping program with the choice of:
- Freeform Plotting – Place as many pins as need in desired locations to create a perimeter for the search. The area within the pinpoints then determines the geographic area from which records are selected
- Circle Plotting – Use this tool to draw a circular perimeter around the primary address. Records will be drawn from this selected geographic area.
Use Freeform Plotting to exclude neighborhoods that you have no interest in targeting.
