TOPIC: Cloning - Select Target
3) Selecting Your Target Demographics
Selecting your target records in the previous section will produce a chart containing a synopsis of your customers' demographics. In each field, if a demographic characteristic is held by a customer the box will be checked. The number in parenthesis after each characteristic represents the number of customers who share this quality.
To further refine your search you may choose to add or remove any of the listed demographics. Simply click the check box in front of the demographic you would like to change. When you are satisfied with the targeted demographics click CONTINUE.
A new screen will further summarize your demographic target based upon the customers you have chosen. You must set the geographic area you would like to target to run your count.
