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Finding new customers

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Small Business Marketing

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Small Business News

Finding new customers

Feb 27 2012 - Consumers continue to trust email marketing for discounts

Feb 17 2012 - Generalized marketing is still an effective approach to lead generation

Feb 2 2012 - Demographic information should influence the content in direct mailings

Grow Your Business

Feb 24 2012 - Five ways to improve customer outreach programs

Feb 23 2012 - Direct mail can be an affordable way to increase profits

Feb 15 2012 - Reputable companies have superior customer service

Feb 14 2012 - Building consumers' trust may help ease their privacy concerns

Feb 1 2012 - Direct mail can be used for much more than driving sales

Industry News

Feb 27 2012 - Insurers get marketing boost from agency

Feb 21 2012 - Could the future of direct marketing feature digital screens?

Feb 13 2012 - Direct mail remains a core component of B2B marketing efforts

Feb 6 2012 - Small business climate reportedly on the rise

Mailing Lists

Feb 22 2012 - The benefits of 'magnetizing' direct mail campaigns

Feb 14 2012 - Direct mailing lists are more cost-effective than ever

Feb 10 2012 - The shift to online may open direct mail opportunities

Feb 9 2012 - Considerations for B2B mailing lists

Feb 8 2012 - The insurance industry may want to use direct mail to convert leads to sales

Feb 7 2012 - Eliminating direct mail marketing practices may isolate customers

Feb 3 2012 - A small business cannot succeed without customer loyalty

Feb 1 2012 - Gmail may help marketers improve their customer service

Small Business Marketing

Feb 24 2012 - Direct mail and digital: Marketers can love both

Feb 22 2012 - Five marketing tactics that just don't work

Feb 21 2012 - Five ways to use Twitter for marketing

Feb 16 2012 - First impressions are important in direct mail marketing

Feb 14 2012 - Earn consumers' trust through personable marketing

Feb 10 2012 - Nurture leads before pushing them to make purchases

Feb 9 2012 - Buyers will feel appreciated if marketers give them some space

Feb 8 2012 - Smartphones make it easy to market products through email

Feb 7 2012 - Marketers must forget short-term gain and focus on long-term goals

Feb 6 2012 - The importance of customer payback metrics in small business forecasting

Feb 6 2012 - Position products as solutions to your customers' problems

Feb 1 2012 - Marketing messages all about right business, right customer, right time

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