Building consumers' trust may help ease their privacy concerns

The consumer market has become an increasingly interconnected place. However, in a recent survey from TRUSTe, consumers have indicated that online privacy is still a major concern, and they do not always feel comfortable engaging with brands online.

The survey showed that 90 percent of U.S. adults worry about online privacy, and 41 percent do not trust most companies with their personal data.

Businesses may want to consider the privacy concerns expressed by an overwhelming amount of consumers today and touch on the topic in their next mailing to people on their lead list. Incorporating these latest discoveries and engaging with buyers about the topic can show compassion and build a level of trust between buyers and the brand. Allowing people on the consumer mailing lists to respond with their concerns can help improve client satisfaction and increase the likelihood that loyal customers feel confident their private data is safe with respective organizations.

When it comes to building rapport with clients, speaking with them about their concerns is just as important as figuring out what they may be interested in or may want to purchase in the future.